I. Editorial
 Definition of your compelling message
Research strategies
Writing strategies
How to use the reviewer and critique process in order to seed early sales
II. Marketing
Definition of the brand you are creating for your book
o Title and subtitle
o Primary publishing category
Definition of your target market and how to seed the market via social media tools and techniques
How to plan the four stages of your marketing campaign
III. Production
The three levels of manuscript editing
Page layout and design
Art and illustrations
Permissions and indexing
Paper, printing, and binding
Print-on-demand (POD) options
The pros/cons of subsidy publishers versus your own resource team
IV. Sales
How to choose the optimal publication date
How to estimate your first-year sales
How to determine the appropriate distribution channels
How to fulfill orders and customer service
V. Your Action Plan
Based on this strategy session, we prioritize the steps required and a timeline for them.
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